In COVID-19, Help Local Street give financial support to local restaurants of Canada and US where user can buy a gift card and use it later.
Feb 2020 - Mar 2020
COVID-19 has strong impact on small businesses all across the globe as specially small restaurants need us more than ever. In pandemic situation people can’t leave home, all local restaurant were closed so they had no income during this time. That's why we develop Help Local Street to give financial support to local restaurants of Canada and US where user can buy a gift card and use it later. It’s basically a mini-loan, so buy one now and make a plan to use it later.
From the competitive analysis done above, the following pain points or goals has been set for the Help Local Street :
To do complete research about the project I went through various steps and processes before I started implementing the project and that helped me understand the main needs of my user and create high quality products. Next, I used all of the qualitative data I gathered during the research process and also created a persona.
At this point in the process, I began thinking about how the website would look and feel to visitors. I came up with a series of descriptive words that captured the essence of the Aajivan website : Fresh, modern, quality, affordable, colorful.With these adjectives in mind, I created mood boards where I collected typography, logos, and color schemes that aligned with my vision for helplocalstreet.